WARSAW, Mar 8 (Xinhua) -- Poland has launched the "Dairy Treasures" campaign aimed at promoting Polish dairy products in China, said Polish Chamber of Milk.
Polish Press Agency reported Wednesday that the "Dairy Treasures" campaign is aimed at raising the awareness concerning high-quality Polish milk products in China, including flavored milk, milk powder, yoghurts and ripening cheese.
According to Polish Chamber of Milk, the campaign is a continuation of the three-year "Trade Milk" information and promotion program implemented between years 2014-2017.
The chamber said that the program's main goal is to increase the acceptance of Polish products, establish relationships with potential business partners and promote information on high standards of dairy product production in Poland.
China is one of the world's largest importers of dairy products, especially butter and milk powder. In recent years, dairy exports from the European Union to China have observed a significant increase.
China is also one of the largest importers of Polish dairy products from outside the EU.