NEW YORK, April 19 (Xinhua) -- Brand USA, the destination-marketing organization for the United States, on Thursday announced an integrated marketing campaign utilizing the power of music to engage with international travelers.
"Hear the Music, Experience the USA" presents an entertaining and highly engaging platform to showcase vibrant destinations across the United States, said Tom Garzilli, chief marketing officer for Brand USA, in a press release.
The heart of this campaign lies with the five emerging artists selected to bring the sound of their respective city to life through original renditions of Bobby Freeman's iconic song "Do You Wanna Dance?"
By being exposed to the sounds of Electronic Dance Music in Denver, Colorado, Blues in Houston, Texas, Rock 'n' Roll in Portland, Oregon, Hip-Hop in Atlanta, Georgia and Soul in San Juan, Puerto Rico, prospective travelers get a taste of the eclectic cultural and musical soundtrack the United States offers.
"The artists' passion for their cities shines through in each rendition as they reimagine a classic radio hit in a new digital streaming era," Garzilli said.
"We're hoping their contagious energy connects with culture-seeking tourists across the globe and inspires them to experience the United States in a new way," he added.